Marriott Bonvoy
Conversion Funnel Analysis & Redesign
Marriott Bonvoy’s Homes and Villas vacation rental site was underperforming, and they were not hitting their conversion targets. Looking under the hood for a conversion analysis, we found that the site was reaching its goals for homepage visits and search page visits, and then was experiencing a 40% drop in users between the search results page and the product pages. I redesigned the search results to eliminate customer pain points and increased conversion. I also worked with my product manager to create an iterative improvement schedule based on user testing.